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Salesforce

Objects and Fields

Learn about the data objects and fields available in the Heeet Salesforce integration for campaign tracking and lead management.

Objects and Fields

This page describes the data objects and fields available in the Heeet Salesforce integration.

Account Fields

The Account object contains the following custom fields for tracking marketing and advertising data:

Field NameDescription
Heeet_Adgroup__cAdGroup UTM value
Heeet_Custom_Id__cCustom ID field
Heeet_Customer_Acquisition_Costs__cCustomer acquisition costs
Heeet_Customer_Retention_Costs__cCustomer retention costs
Heeet_First_Adgroup__cFirst adgroup
Heeet_First_Click_Bing_Ads_ID__cFirst click Bing Ads ID
Heeet_First_Click_Campaign_Keyword__cFirst click campaign keyword
Heeet_First_Click_Campaign_Medium__cFirst click campaign medium
Heeet_First_Click_Campaign_Name__cFirst click campaign name
Heeet_First_Click_Campaign_Source__cFirst click campaign source
Heeet_First_Click_Channel__cFirst click channel
Heeet_First_Click_Datetime__cFirst click datetime
Heeet_First_Click_Facebook_Ads_ID__cFirst click Facebook Ads ID
Heeet_First_Click_Google_Client_ID__cFirst click Google client ID
Heeet_First_Click_Google_Gclid__cFirst click Google GCLID
Heeet_First_Click_ISO__cFirst click ISO
Heeet_First_Click_Landing_URL__cFirst click landing URL
Heeet_First_Click_Linkedin_Ads_ID__cFirst click LinkedIn Ads ID
Heeet_First_Click_Reddit_Click_Id__cFirst click Reddit click ID
Heeet_First_Click_Referrer__cFirst click referrer
Heeet_Google_Campaign_Keyword__cGoogle campaign keyword
Heeet_Google_Campaign_Medium__cGoogle campaign medium
Heeet_Google_Campaign_Name__cGoogle campaign name
Heeet_Google_Campaign_Source__cGoogle campaign source
Heeet_Google_Client_ID__cGoogle client ID
Heeet_Google_Gclid__cGoogle GCLID
Heeet_Google_Referrer__cGoogle referrer
Heeet_Interaction_Details__cInteraction details
Heeet_Last_Click_Datetime__cLast click datetime
Heeet_Last_Click_ISO__cLast click ISO
Heeet_Last_Click_Landing_URL__cLast click landing URL
Heeet_Last_Click_Reddit_Click_Id__cLast click Reddit click ID

Contact Fields

The Contact object contains the following custom fields for tracking marketing and advertising data:

Field NameDescription
Heeet_Adgroup__cAdgroup field
Heeet_Channel__cChannel field
Heeet_Custom_Id__cCustom ID field
Heeet_First_Adgroup__cFirst adgroup
Heeet_First_Click_Bing_Ads_ID__cFirst click Bing Ads ID
Heeet_First_Click_Campaign_Keyword__cFirst click campaign keyword
Heeet_First_Click_Campaign_Medium__cFirst click campaign medium
Heeet_First_Click_Campaign_Name__cFirst click campaign name
Heeet_First_Click_Campaign_Source__cFirst click campaign source
Heeet_First_Click_Channel__cFirst click channel
Heeet_First_Click_Datetime__cFirst click datetime
Heeet_First_Click_Facebook_Ads_ID__cFirst click Facebook Ads ID
Heeet_First_Click_Google_Client_ID__cFirst click Google client ID
Heeet_First_Click_Google_Gclid__cFirst click Google GCLID
Heeet_First_Click_ISO__cFirst click ISO
Heeet_First_Click_Linkedin_Ads_ID__cFirst click LinkedIn Ads ID
Heeet_First_Click_Reddit_Click_Id__cFirst click Reddit click ID
Heeet_First_Click_Referrer__cFirst click referrer
Heeet_Google_Campaign_Keyword__cGoogle campaign keyword
Heeet_Google_Campaign_Medium__cGoogle campaign medium
Heeet_Google_Campaign_Name__cGoogle campaign name
Heeet_Google_Campaign_Source__cGoogle campaign source
Heeet_Google_Client_ID__cGoogle client ID
Heeet_Google_Gclid__cGoogle GCLID
Heeet_Google_Referrer__cGoogle referrer
Heeet_Interaction_Details__cInteraction details
Heeet_Last_Click_Datetime__cLast click datetime
Heeet_Last_Click_ISO__cLast click ISO
Heeet_Last_Click_Reddit_Click_Id__cLast click Reddit click ID

Lead Fields

The Lead object contains the following custom fields for tracking marketing and advertising data:

Field NameDescription
Heeet_Adgroup__cAdgroup field
Heeet_Channel__cChannel field
Heeet_Custom_Id__cCustom ID field
Heeet_First_Adgroup__cFirst adgroup
Heeet_First_Click_Bing_Ads_ID__cFirst click Bing Ads ID
Heeet_First_Click_Campaign_Keyword__cFirst click campaign keyword
Heeet_First_Click_Campaign_Medium__cFirst click campaign medium
Heeet_First_Click_Campaign_Name__cFirst click campaign name
Heeet_First_Click_Campaign_Source__cFirst click campaign source
Heeet_First_Click_Channel__cFirst click channel
Heeet_First_Click_Datetime__cFirst click datetime
Heeet_First_Click_Facebook_Ads_ID__cFirst click Facebook Ads ID
Heeet_First_Click_Google_Client_ID__cFirst click Google client ID
Heeet_First_Click_Google_Gclid__cFirst click Google GCLID
Heeet_First_Click_ISO__cFirst click ISO
Heeet_First_Click_Linkedin_Ads_ID__cFirst click LinkedIn Ads ID
Heeet_First_Click_Reddit_Click_Id__cFirst click Reddit click ID
Heeet_First_Click_Referrer__cFirst click referrer
Heeet_Google_Campaign_Keyword__cGoogle campaign keyword
Heeet_Google_Campaign_Medium__cGoogle campaign medium
Heeet_Google_Campaign_Name__cGoogle campaign name
Heeet_Google_Campaign_Source__cGoogle campaign source
Heeet_Google_Client_ID__cGoogle client ID
Heeet_Google_Gclid__cGoogle GCLID
Heeet_Google_Referrer__cGoogle referrer
Heeet_Interaction_Details__cInteraction details
Heeet_Last_Click_Datetime__cLast click datetime
Heeet_Last_Click_ISO__cLast click ISO
Heeet_Last_Click_Reddit_Click_Id__cLast click Reddit click ID

Opportunity Fields

The Opportunity object contains the following custom fields for tracking marketing and advertising data:

Field NameDescription
Heeet_First_Click_Adgroup__cHeeet First Click Adgroup
Heeet_First_Click_Bing_Ads_ID__cHeeet First Click Bing Ads Id
Heeet_First_Click_Campaign_Keyword__cHeeet First Click Campaign Keyword
Heeet_First_Click_Campaign_Medium__cHeeet First Click Campaign Medium
Heeet_First_Click_Campaign_Name__cHeeet First Click Campaign Name
Heeet_First_Click_Campaign_Source__cHeeet First Click Campaign Source
Heeet_First_Click_Channel__cHeeet First Click Channel
Heeet_First_Click_Datetime__cHeeet First Click Datetime
Heeet_First_Click_Facebook_Ads_ID__cHeeet First Click Facebook Ads ID
Heeet_First_Click_Google_Client_ID__cHeeet First Click Google Client ID
Heeet_First_Click_Google_Gclid__cHeeet First Click Google Gclid
Heeet_First_Click_ISO__cHeeet First Click ISO
Heeet_First_Click_Linkedin_Ads_ID__cHeeet First Click Linkedin Ads ID
Heeet_First_Click_Reddit_Click_Id__cHeeet First Click Reddit Click Id
Heeet_First_Click_Referrer__cHeeet First Click Referrer
First_Click_Landing_URL__cHeeet First Click Landing URL
Heeet_Adgroup__cHeeet Last Click Adgroup
Heeet_Channel__cHeeet Last Click Channel
Heeet_Google_Campaign_Keyword__cHeeet Last Click Campaign Keyword
Heeet_Google_Campaign_Medium__cHeeet Last Click Campaign Medium
Heeet_Google_Campaign_Name__cHeeet Last Click Campaign Name
Heeet_Google_Campaign_Source__cHeeet Last Click Campaign Source
Heeet_Google_Client_ID__cHeeet Last Click Google Client ID
Heeet_Google_Gclid__cHeeet Last Click Google Gclid
Heeet_Google_Referrer__cHeeet Last Click Referrer
Heeet_Last_Click_Datetime__cHeeet Last Click Datetime
Heeet_Last_Click_ISO__cHeeet Last Click ISO
Heeet_Last_Click_Reddit_Click_Id__cHeeet Last Click Reddit Click Id
Last_Click_Landing_URL__cHeeet Last Click Landing URL
Bing_Ads_Attribution__cHeeet Bing Ads Attribution
Facebook_Ads_Attribution__cHeeet Facebook Ads Attribution
Google_Ads_Attribution__cHeeet Google Ads Attribution
Linkedin_Ads_Attribution__cHeeet Linkedin Ads Attribution
SEO_Attribution__cHeeet SEO Attribution
Direct_Attribution__cHeeet Direct Attribution
Other_Attribution__cHeeet Other Attribution
Paid_Channel_Attribution__cHeeet Paid Channel Attribution
Bing_Ads_Acquisition_Costs__cHeeet Bing Ads Acquisition Costs
Facebook_Ads_Acquisition_Costs__cHeeet Facebook Ads Acquisition Costs
Google_Ads_Acquisition_Costs__cHeeet Google Ads Acquisition Costs
Linkedin_Ads_Acquisition_Costs__cHeeet Linkedin Ads Acquisition Costs
Lead_Acquisition_Costs__cHeeet Lead Acquisition Costs
Bing_Ads_Interaction__cHeeet # Bing Ads Interaction
Facebook_Ads_Interactions__cHeeet # Facebook Ads Interactions
Google_Ads_Interactions__cHeeet # Google Ads Interactions
Linkedin_Ads_Interactions__cHeeet # Linkedin Ads Interactions
SEO_Interactions__cHeeet # SEO Interactions
Direct_Interactions__cHeeet # Direct Interactions
Other_Interactions__cHeeet # Other Interactions
Heeet_Online_Interactions__cHeeet Online Interactions
Bing_Ads_ID__cHeeet Bing Ads ID
Facebook_Ads_ID__cHeeet Facebook Ads ID
Linkedin_Ads_ID__cHeeet Linkedin Ads ID
Net_New_ARR__cHeeet Net New ARR
New_Customer_ARR__cHeeet New Customer ARR
Total_ARR__cHeeet Total ARR
Existing_Customer_Current_ARR__cHeeet Existing Customer - Current ARR
Existing_Customer_Upsell_ARR__cHeeet Existing Customer - Upsell ARR
Existing_Customer_Downsell_ARR__cHeeet Existing Customer - Downsell ARR
Existing_Customer_Churn_ARR__cHeeet Existing Customer - Churn ARR
Net_New_MRR__cHeeet Net New MRR
New_Customer_MRR__cHeeet New Customer MRR
Existing_Customer_Current_MRR__cHeeet Existing Customer - Current MRR
Existing_Customer_Upsell_MRR__cHeeet Existing Customer - Upsell MRR
Existing_Customer_Downsell_MRR__cHeeet Existing Customer - Downsell MRR
Existing_Customer_Churn_MRR__cHeeet Existing Customer - Churn MRR
NRR__cHeeet NRR (Net Revenue Retention)
ARR_Manual_Override__cHeeet ARR Manual Override
Lock_ARR_Auto_Calculation__cHeeet Lock ARR Auto Calculation
Metrics__cHeeet Metrics
Metrics_Comments__cHeeet Metrics - Comments
Metrics_Identified__cHeeet Metrics - Identified
Economic_Buyer__cHeeet Economic Buyer
Economic_Buyer_Comments__cHeeet Economic Buyer - Comments
Economic_Buyer_Identified__cHeeet Economic Buyer - Identified
Decision_Criteria__cHeeet Decision Criteria
Decision_Criteria_Comments__cHeeet Decision Criteria - Comments
Decision_Criteria_Identified__cHeeet Decision Criteria - Identified
Decision_Process__cHeeet Decision Process
Decision_Process_Comments__cHeeet Decision Process - Comments
Decision_Process_Identified__cHeeet Decision Process - Identified
Identify_Pain__cHeeet Identify Pain
Identify_Pain_Comments__cHeeet Identify Pain - Comments
Identify_Pain_Identified__cHeeet Identify Pain - Identified
Champion__cHeeet Champion
Champion_Comments__cHeeet Champion - Comments
Champion_Identified__cHeeet Champion - Identified
Competition__cHeeet Competition
Competition_Comments__cHeeet Competition - Comments
Competition_Identified__cHeeet Competition - Identified
MEDDICC_Completion__cHeeet MEDDICC Completion
MEDDICC_Score__cHeeet MEDDICC Score
Heeet_Custom_Id__cHeeet Custom Id
Heeet_Interaction_Details__cHeeet Interaction Details
Data__cHeeet Data
Email__cHeeet Email
TrackingNumber__cHeeet Tracking Number
OrderNumber__cHeeet Order Number
Count__cHeeet Count
CurrentGenerators__cHeeet Current Generator(s)
MainCompetitors__cHeeet Main Competitor(s)
Subscription_Length_in_months__cHeeet Subscription Length (in months)
Subscription_Start_Date__cHeeet Subscription Start Date
DeliveryInstallationStatus__cHeeet Delivery/Installation Status

Case Fields

The Case object contains the following custom fields for tracking marketing and advertising data:

Field NameDescription
Heeet_Adgroup__cAdgroup field
Heeet_Channel__cChannel field
Heeet_Custom_Id__cCustom ID field
Heeet_First_Adgroup__cFirst adgroup
Heeet_First_Click_Bing_Ads_ID__cFirst click Bing Ads ID
Heeet_First_Click_Campaign_Keyword__cFirst click campaign keyword
Heeet_First_Click_Campaign_Medium__cFirst click campaign medium
Heeet_First_Click_Campaign_Name__cFirst click campaign name
Heeet_First_Click_Campaign_Source__cFirst click campaign source
Heeet_First_Click_Channel__cFirst click channel
Heeet_First_Click_Datetime__cFirst click datetime
Heeet_First_Click_Facebook_Ads_ID__cFirst click Facebook Ads ID
Heeet_First_Click_Google_Client_ID__cFirst click Google client ID
Heeet_First_Click_Google_Gclid__cFirst click Google GCLID
Heeet_First_Click_ISO__cFirst click ISO
Heeet_First_Click_Linkedin_Ads_ID__cFirst click LinkedIn Ads ID
Heeet_First_Click_Reddit_Click_Id__cFirst click Reddit click ID
Heeet_First_Click_Referrer__cFirst click referrer
Heeet_Google_Campaign_Keyword__cGoogle campaign keyword
Heeet_Google_Campaign_Medium__cGoogle campaign medium
Heeet_Google_Campaign_Name__cGoogle campaign name
Heeet_Google_Campaign_Source__cGoogle campaign source
Heeet_Google_Client_ID__cGoogle client ID
Heeet_Google_Gclid__cGoogle GCLID
Heeet_Google_Referrer__cGoogle referrer
Heeet_Interaction_Details__cInteraction details
Heeet_Last_Click_Datetime__cLast click datetime
Heeet_Last_Click_ISO__cLast click ISO
Heeet_Last_Click_Reddit_Click_Id__cLast click Reddit click ID

Campaign Fields

The Campaign object contains the following custom fields for tracking marketing and advertising data:

Field NameDescription
Heeet_Acquisition_Influence__cHeeet Acquisition Influence
Heeet_Campaign_Influence_ROI__cHeeet Campaign Influence ROI
Heeet_Campaign_Revenue_Influence__cHeeet Pipeline Revenue Influence
Heeet_Closed_Won_Revenue_Influence__cHeeet Closed Won Revenue Influence
Heeet_Generated__cHeeet Generated
Facebook_Account__cHeeet Facebook Account
Google_Ads_Account__cHeeet Google Ads Account
LinkedIn_Account__cHeeet LinkedIn Account
Bing_Account__cHeeet Bing Account
Tiktok_Ads_Account__cHeeet Tiktok Ads Account
Local_Service_Account__cHeeet Local Service Account
Heeet_Reddit_Account__cHeeet Reddit Account
Facebook_Campaign_ID__cHeeet Facebook Campaign ID
Google_Ads_Campaign_ID__cHeeet Google Ads Campaign ID
LinkedIn_Campaign_ID__cHeeet LinkedIn Campaign ID
Bing_Campaign_ID__cHeeet Bing Campaign ID
Tiktok_Campaign_ID__cHeeet Tiktok Campaign ID
Local_Service_Campaign_ID__cHeeet Local Service Campaign ID
Reddit_Campaign_ID__cHeeet Reddit Campaign ID
Clicks__cHeeet Clicks
Impressions__cHeeet Impressions
Average_CPC__cHeeet Average CPC
CPL__cHeeet CPL
Campaign_ROI__cHeeet Campaign ROI
ROI_Reach__cHeeet ROI Reach
Campaign_Performance__cHeeet Campaign Performance
Net_New_Leads__cHeeet Net New Leads
Engaged_Prospects__cHeeet Engaged Prospects
Reactivated_Prospects__cHeeet Reactivated Prospects
Local_Services_Calls__cHeeet Local Services Calls
Local_Services_Messages__cHeeet Local Services Messages
Local_Services_Lead_Charged__cHeeet Local Services Lead Charged
Local_Services_Lead_Not_Charged__cHeeet Local Services Lead Not Charged
Campaign_Objective__cHeeet Campaign Objective
Facebook_Type__cHeeet Facebook Type
Daily_Budget__cHeeet Daily Budget
Generate_Weekly_Snapshot__cHeeet Generate Weekly Snapshot
Create_Influence__cHeeet Create Influence
Paid_Platform_ID__cHeeet Paid Platform ID

Content Influence Fields

The Content Influence object contains the following custom fields for tracking content marketing and influence data:

Field NameDescription
Account__cAccount
Contact__cContact
Lead__cLead
Opportunity__cOpportunity
Revenue_Influence__cRevenue Influence
Closed_Won_Revenue_Influence__cClosed Won Revenue Influence
Lead_Influence__cLead Influence
Content_Analytics__cContent
Url__cUrl
Type__cType (Linkedin Post, Website)
SubType__cSubType (Comment, Like, View)
Interactions__cInteractions
First__cFirst
Last__cLast
Intermediary__cIntermediary
Iso_Date__cIso Date
Converted_Lead__cConverted Lead
Lead_Contact_Title__cLead/Contact Title
WonOpportunity__cWonOpportunity
Opportunity_Amount__cOpportunity Amount
Opportunity_Amount_Text__cOpportunity Amount Text
Opportunity_Close_Date__cOpportunity Close Date
Related_Opportunity_Interactions__cRelated Opportunity Interactions
External_Id__cExternal Id
Days_Between_Influence_and_Close_Date__cDays Between Influence and Close Date

Marketing/Sales Influence Fields

The Marketing/Sales Influence object contains the following custom fields for tracking marketing and sales influence data:

Field NameDescription
Heeet_Content_Influence__cHeeet Content Influence
Account__cAccount
Contact__cContact
Lead__cLead
Opportunity__cOpportunity
Campaign__cCampaign
Revenue_Influence__cRevenue Influence
Pre_Lead_Conversion_Influence__cPre Lead Conversion Influence
Acquisition_Costs__cAcquisition Costs
Acquisition_Driver__cAcquisition Driver (Marketing Driven, Sales Driven)
Acquisition_Type__cAcquisition Type (Post Acquisition, Pre Acquisition, Self Reported)
Source__cSource
Medium__cMedium
LandingUrl__cLandingUrl
Referrer__cReferrer
Searched_Query__cSearched Query
Gclid__cGclid (Google Click ID)
Fbcid__cFbcid (Facebook Click ID)
Msclkid__cMsclkid (Microsoft Click ID)
Lifatid__cLifatid (LinkedIn Click ID)
Rdtcid__cRdtcid (Reddit Click ID)
Adgroup__cAdgroup
Campaign_Current_CPL__cCampaign Current CPL
InfluenceType__cInfluence Type (AI, Direct, Linkedin, Other, Review Site, SEA, SEO, Social Ads, Social Organic)
Influence_Sub_Type__cInfluence Sub Type (Bing, Call, Comment, Facebook, Google, Like, Linkedin, Meeting, Outbound Email, Reddit)
Influence_Keyword__cInfluence Keyword
Interactions__cInteractions
First__cFirst
Last__cLast
Intermediary__cIntermediary
Last_Activity_Date__cDate
Converted_Lead__cConverted Lead
Won_Opportunity__cWon Opportunity
Opportunity_Amount__cOpportunity Amount
Opportunity_Amount_Text__cOpportunity Amount Text
Opportunity_Close_Date__cOpportunity Close Date
Meeting_ID__cMeeting ID
Days_Between_Influence_and_Lead_Creation__cDays Between Influence and Lead Creation
Days_Between_Influence_and_Closing__cDays Between Influence and Closing

Campaign Snapshot Fields

The Campaign Snapshot object contains the following custom fields for tracking campaign performance and revenue influence data:

Field NameDescription
Campaign__cCampaign
Snapshot_Date__cSnapshot Date
Clicks__cClicks
Impressions__cImpressions
cpc__ccpc (Cost Per Click)
cpl__ccpl (Cost Per Lead)
Budget__cDaily Budget
Campaign_Cost__cAggregated Campaign Cost
Period_Costs__cPeriod Costs
Previous_Period_Costs__cPrevious Period Costs
Campaign_Revenue_Influence__cAggregated Campaign Revenue Influence
Period_Revenue_Influence__cPeriod Revenue Influence
Pipeline_Revenue_Influence__cPipeline Revenue Influence
Previous_Period_Revenue_Influence__cPrevious Period Revenue Influence
Previous_Pipeline_Revenue_Influence__cPrevious Pipeline Revenue Influence
of_leads__c# of leads
of_converted_leads__c# of converted leads
Previous_Period_of_leads__cPrevious Period # of leads
Previous_Period_of_converted_leads__cPrevious Period # of converted leads
of_opportunities__c# of opportunities
of_closed_won_opportunities__c# of closed won opportunities
Amount_of_closed_won_opportunities__cAmount of closed won opportunities
Period_Amount_Won__cPeriod Amount Won

Content Snapshot Fields

The Content Snapshot object contains the following custom fields for tracking content performance and revenue influence data:

Field NameDescription
Content_Analytics__cContent Analytics
Snapshot_Date__cSnapshot Date
Clicks__cClicks
Impressions__cImpressions
Avg_Click_Through_Rate__cAvg Click Through Rate
Position__cPosition
Leads__cLeads
Converted_Leads__cConverted Leads
Opportunities__cOpportunities
Revenue_Influence__cRevenue Influence